Travco Rolls Out New Branding for Travco Holidays
Thursday, December 26, 2013

Travco Holidays, with over 19 travel shops in prime spots around Egypt with plans for a number of branches to be added in the foreseeable future, has unveiled a full-on rebrand and rethink of its positioning.  

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In the process of the complete renovation of strategy and taking–on of more contemporary processes, it was decided that the re-branding is but an integral part of the process.

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The process entails a complete new corporate identity to cope with the latest in trends while addressing the changing needs of digital-first, design-savvy and dynamic travelers in general.

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Travco Holidays is a well-known travel agency in Egypt due to their good service and reputation for over 33 years. The new branding builds on the equity of the existing brand which has been with Travco travelers from around the world. Now the Travco Holidays has decided to differentiate itself from the inbound tourism with the re-designed logo retaining the part of the logo with the most recognition while reviewing the typography to bring a new and more contemporary image.

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The major strategic shift is seen follows the trend towards clean lines, uncluttered typeface, and iconic imagery, the new branding captures all of this with an all new look and feel. The new branding aims to position Travco as a forward-thinking travel advisor and a provider of seamless holiday solutions emphasizing on the use of modern-day technology to reach its clients.

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The new branding introduces the brand’s new perspective, saying “this is a one-stop-travel-shop” where one can have “hassle-free planning”, emphasizing on “the promise of new and unique destinations as creative as one’s imagination” and “it’s a new way to inspire and enjoy travel”

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It’s nothing more than a full-tilt new mission to drive the company’s direction in the coming years. Moataz Sedky, General Manager Travco Holidays says that the changes reflect “the transformative change that is happening at its outbound and domestic division”, and that those key objectives will be the core of a multi-year marketing campaign.

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This move amplifies the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The campaign will be boosted by a full multimedia budget, with mobile and digital advertising fueling the exposure, in addition to an extensive new website.

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