Hospitality Company of Travco Group Rebranded to Jaz Hotel Group
We are pleased to announce the rebranding of the Hospitality Company of Travco Group “Jaz Collection” to “Jaz Hotel Group”. This rebranding is aimed to create international recognition through a clearer, more compelling positioning for the hospitality brand that builds on the equity of the existing sub-brands integrating them into one cohesive Jaz family while presenting it as a full hospitality brand in its own right.
The new branding highlights the modern side of Jaz, a key cornerstone of its identity. The brand will move with the times and constantly adapt its services and amenities to cater to the ever-evolving marketplace. The new visual identity reinforces the concept of being “Upbeat. In tune. Moving to the rhythm of today’s modern, global traveler”. An entrepreneurial vision born out of Egypt to transform the hospitality landscape with fresh ideas and innovative concepts; Sunny resorts, indulgent Nile cruises and snazzy urban lifestyle.
The rebranding will additionally bring more attention to the ever-growing portfolio of hotel properties. It will also provide opportunities for the brand to branch out and provide its customers with a wider range of experiences and accommodation options.
The CEO of Jaz Hotel Group Mr. Alaa Akel commented on the re-branding saying that “The rebranding epitomizes Jaz Hotel Group commitment to evolve from a strong regional player to a globally recognized brand with an international appeal”.
The new brand will also shed light on the brand’s intention of providing its well-established renowned level of service and exceptional amenities to meet the needs of an even more diverse range of customers. In doing so Jaz Hotel Group will be able to provide the very best services to every form of vacation from the affordable to the luxurious. This milestone in Jaz Hotel Group’s portfolio will further cement its position as being the leading hotel group in the region and bolster its prominence in the international market as well.
